KRIV AI: governed AI with a brand people trust.
KRIV AI builds, governs and teaches AI for healthcare and other regulated industries: their story, services, partnerships, and the logo and brand system behind the company.
“Governed AI that ships in weeks.”
KRIV AI is a practitioner-led AI implementation and governance firm, founded in 2025 in East Brunswick, New Jersey. They take organisations from AI readiness to everyday use, so teams get the speed of AI without the compliance risk.
Assessments, builds and training are delivered by the same senior people who answer the phone, not handed to junior staff. Their focus is healthcare, life sciences, insurance and finance, where every AI answer has to be safe, logged and defensible.
Four principles behind every project
These principles shaped the brand too: calm, precise and trustworthy rather than loud or futuristic. Read more on their How we work page.
Governed by design
Compliance and ethics are built into the architecture, not added as an appendix.
AI ethicsValue over hype
Deployments that make operations faster, safer and easier to defend, not buzzwords.
How they workHumans in the loop
AI supports clinicians, scientists and operators. It never replaces their judgement or accountability.
Security & complianceWhat KRIV AI does
From training to fully governed AI agents. See all services on kriv.ai/solutions and pricing.
Claude Code Training
Their flagship programme: live sessions, training documents and role-based starter kits that make engineering teams productive with AI.
Learn moreAI Readiness & Governance
Assess where an organisation stands, close governance gaps and pick the right first use cases.
Learn moreAgentic AI & Automation
Governed AI agents with guardrails, logs and human sign-off, built for real workflows.
Learn moreLLM Fine-Tuning & Custom Models
Models tuned to the client’s own domain and data, inside their own cloud.
Learn moreMLOps & Governance-as-a-Service
Ongoing monitoring and operations so AI stays accurate and compliant after launch.
Learn moreCompliance-as-a-Service
Continuous AI governance and compliance support for regulated teams.
Learn moreBacked by the leaders in AI and cloud
KRIV AI is listed with the major AI and cloud platforms. Every partnership can be checked on their partners page.
Amazon Web Services
AWS Marketplace seller with 59 live professional-services listings.
AWS seller profileMicrosoft
Solutions Partner for Cloud & AI Platforms, with offers on Microsoft Marketplace.
Microsoft MarketplaceGovernment ready
Registered and active on SAM.gov, and an approved NJ Small Business Enterprise.
Government & public sectorBuy KRIV AI through Claude, AWS and Microsoft
Enterprise teams can find and buy KRIV AI services directly in the marketplaces they already use.
Claude Partner Network
Select partner, Services Track. KRIV AI delivers Claude training and Claude-based solutions for enterprise and regulated teams.
AWS Marketplace
Active seller with 59 live professional-services listings.
Microsoft Marketplace
Solutions Partner for Cloud & AI Platforms, with 71 offers on Microsoft Marketplace.
mSupply
A distribution enterprise with 2,000+ associates and 122 locations built an AI-native engineering team with Claude Code: productive in 3 weeks, for $28K against a $400K+ quote elsewhere.
Read the case studyIndia Heritage Foundation
A five-person nonprofit team took on seven programmes with Claude.
Read the case studyAbhinav Dangri
Founder & CEONYU Tandon alumnus who personally scopes and delivers every KRIV AI engagement across healthcare, insurance and finance.
LinkedInSandeep Goyal
Co-FounderTechnology and product leader with 25+ years of experience, particularly in healthcare. IIT Delhi graduate with an MBA from Symbiosis Pune.
Team pageFree 30-minute AI Readiness Check
KRIV AI offers a 30-minute discovery call at no cost. No patient data (PHI) is needed, and an NDA is available on request.
What the call covers
- Current initiatives & blockers
- Data readiness & governance gaps
- Compliance constraints
- 1–2 high-ROI use cases
- A clear next step
A brand as trustworthy as the AI they deliver
Regulated buyers (hospitals, pharma teams, insurers) choose partners they can defend to a compliance officer. KRIV AI needed a logo and identity that feel established and reliable at first sight, while still clearly about technology and growth.
Three words guided every decision: growth, accuracy and AI-driven evolution.
Stand out in a crowded, look-alike market
Most AI brands use the same thin sans-serif type, neon gradients and brain or circuit icons. They look interchangeable and, for healthcare buyers, a little risky. KRIV AI needed to look calm, precise and premium, like a partner you can rely on.
From idea to a mark that works everywhere
Understanding the company
We studied what KRIV AI does and who buys from them: governed AI for regulated industries. The brand had to feel reliable first and innovative second.
Finding the idea
We looked for one shape with several meanings: a gateway (a trusted, governed entry point to AI), upward movement (growth) and structure (data and intelligence). An arch with stacked chevrons gave all three.
Building it on geometry
The emblem was constructed on a grid with one symmetry axis, 45° chevrons, equal spacing and one stroke weight, so it stays crisp from a 32 px favicon to a conference wall.
Choosing colour and type
Two colours: deep KRIV Blue for trust and stability, and a light Aqua for clarity and intelligence. The emblem fades from Aqua to Blue, and the wordmark repeats it: “KRIV” in Blue, “AI” in Aqua. The wordmark and all brand text use one typeface, Anko, a classic serif that sets the name apart from typical tech logos.
Building the system
Finally we wrote the brand guidelines and applied the identity to the website, stationery, presentations, social media, events and merchandise, testing it at every size and on light and dark backgrounds.
Every part of the emblem has a meaning
The chevrons
Upward-pointing chevrons stacked inside the emblem stand for growth, forward momentum and scaling up step by step.
The arch
The outer frame forms a secure archway: a protected, governed gateway into AI, exactly what regulated organisations need.
The data tree
The central pillar with the chevrons reads as an abstract data tree or neural network: structured, traceable intelligence.
A complete system, not just a logo
How the mark is built, which version to use where, the brand colours and the typeface, so every designer and printer gets KRIV AI right.
Logo construction
The emblem is built on a strict grid around one vertical axis, so both halves mirror perfectly.
- Three chevrons set at exactly 45°, stacked upward: progress and growth.
- One outer arch with a single stroke weight: a secure, governed gateway into AI.
- Inner lines branch like a data tree: structured, traceable intelligence.
- The wordmark sits centred under the emblem; the emblem width sets the spacing.
Logo versions
- Full colour (primary): Aqua-to-Blue emblem, “KRIV” in KRIV Blue and “AI” in Aqua, on white or light backgrounds.
- White (reversed): on KRIV Blue, dark backgrounds or dark photos.
- One colour: all KRIV Blue (or black) for stamps, engraving, embroidery and one-colour print.
- Horizontal: emblem beside the wordmark, for website headers, email signatures and narrow spaces.
- Emblem only: app icons, favicons, social avatars and badges.
Clear space & minimum size
Keep empty space around the logo equal to the height of one chevron (marked X) on every side. No text, images or edges inside that zone.
- Stacked logo: minimum 120 px wide on screen, 30 mm in print.
- Horizontal logo: minimum 160 px wide on screen, 40 mm in print.
- Emblem only: minimum 24 px (favicon size).
Logo don’ts
- Don’t stretch, squash or rotate the logo.
- Don’t change the colours, swap Blue and Aqua, or reverse the emblem gradient.
- Don’t add shadows, outlines, glows or other effects.
- Don’t place the logo on busy photos or low-contrast backgrounds.
- Don’t retype the wordmark or move the emblem.
Typography
- One typeface: Anko. KRIV AI uses Anko for everything: the wordmark, headlines, body text, presentations and documents.
- Weights: Regular for body text, Medium and SemiBold for headings, Bold for display lines; Italic for quotes.
- Its sharp, classic serifs give every message authority and trust. Never retype the wordmark; always use the logo files.
Brand colours
RGB 1, 103, 149
CMYK 99, 31, 0, 42
RGB 146, 220, 229
CMYK 36, 4, 0, 10
- KRIV Blue is the main colour: “KRIV”, headlines, buttons and backgrounds.
- Aqua is the accent: “AI”, the top of the emblem, and highlights on blue.
- Aqua text only on KRIV Blue or dark backgrounds, never on white.
Imagery & graphics
- Clean, bright and professional: real people at work, healthcare settings, calm technology.
- Use the chevron and arch shapes as subtle patterns and frames, never as clutter.
- Avoid cliché “robot” and glowing-brain AI images; KRIV AI is about trust, not hype.
Voice & tone
- Clear, calm and confident. Short sentences, plain words.
- Lead with safety, control and accountability, then speed and innovation.
- Taglines: “Elevating Intelligence.” and “Shaping the Future.”
Guideline sheets
The KRIV AI logo on Behance
The logo design as presented on Behance, shown on signage, business cards, apparel, labels, a smartwatch and products.
More from the KRIV AI identity
Get in touch with KRIV AI
East Brunswick, NJ 08816, USA
A brand ready to grow with the company
KRIV AI now has a distinctive, trustworthy identity that explains the company at a glance (growth, governance and intelligence) and stays consistent everywhere clients meet it.
KRIV AI at a glance
What does KRIV AI do?
KRIV AI builds, governs and teaches AI for healthcare, life sciences, insurance and other regulated industries, so teams get the speed of AI without the compliance risk.
Where is KRIV AI based?
KRIV AI was founded in 2025 and is based at 197 Route 18, Suite 3000, East Brunswick, New Jersey, USA.
Who are KRIV AI's partners?
KRIV AI is a Select partner in Anthropic's Claude Partner Network, an AWS Marketplace seller, a Microsoft Solutions Partner for Cloud & AI Platforms, and is listed with OpenAI and Perplexity.
What are the KRIV AI brand colours?
KRIV Blue (#016795) and Aqua (#92DCE5). The emblem fades from Aqua at the top to KRIV Blue at the base.
What font does KRIV AI use?
Anko is the single brand typeface, used for the wordmark, headlines, body text and documents.