Cohort Analysis for Your Business
Cohort analysis services reveal how long users stay and which campaigns bring the best ones. Omeiro calculates day-1, day-7 and day-30 retention curves, then ties them to channels and campaigns.
What cohort analysis looks at
The main areas we work through. The exact scope depends on your package and is agreed before we start.
The question
- What you want to learn
- Who to include
- Time period
The data
- Sources and size
- Cleaning steps
- Limits
The analysis
- Right test for the question
- Plain-language results
- What it does not show
The write-up
- Short summary
- Charts
- Next steps
What we cover The exact scope depends on your package and your data, and is agreed before work starts.
What you get with cohort analysis
Granular user lifecycle visibility. We calculate day-1, day-7, and day-30 retention curves, revealing exactly which marketing campaigns deliver high-retention users.
Basic Package
Day-1/7/30 retention cohort table and chart from 1 dataset. 3-day delivery, 2 revisions.
Standard Package
Cohorts by campaign and channel, retention curves dashboard; insights report. 5-day delivery, 2 revisions.
Premium Package
Auto-refreshing cohort dashboard, 6 segment cuts, LTV overlay; 30 days support. 8-day delivery, 2 revisions.
Clear brief first
We confirm what you need before work starts, so the scope is clear on both sides.
Revisions listed
Each package shows its revision rounds. A round is one list of changes sent together.
Yours once paid
Copyright of the final work passes to you once the order is paid in full.
Your data stays in your own accounts and tools wherever possible, and access is removed when the work is done.
How our cohort analysis works
Define activity
We agree what counts as retained.
Group users
Users are grouped by start date or source.
Calculate
Curves are computed.
Explain
Insights are written up.
Cohort analysis: choosing start and return events
Cohort analysis groups users by a shared starting point, such as signup week or first purchase, and follows each group over time. The choice of start event and return event is the most important decision. A return could mean any visit, a key action or a repeat purchase, and each tells a different story. Share your user and event tables and tell us what counts as active. Time zones and data gaps are checked before curves are drawn.
Averages hide what cohorts reveal. Good cohort analysis shows whether newer groups retain better than older ones, which channels bring users who stay and where drop-offs happen. Standard splits cohorts by campaign and channel, and Premium adds an LTV overlay so acquisition spend can be compared with long-term value. Findings come with a plain-language summary, so marketing and product can act on them.
In short
- Delivery in 3 to 8 days, by package.
- Fixed price, shown before you order.
- Apps judging campaigns only by installs.
- Subscription businesses tracking churn.
- Copyright yours after full payment.
Cohort Analysis: common questions
How much does cohort analysis cost?
Prices are fixed and shown by package on our Cohort Analysis pricing page, so you see the full price before you order. You can also ask for a custom quote.
How long does customer retention analytics take?
Delivery depends on the package: Basic 3-day delivery; Standard 5-day delivery; Premium 8-day delivery.
What is included in the Basic Package?
The Basic Package includes: Day-1/7/30 retention cohort table and chart from 1 dataset. Higher packages add more scope, revisions and support.
Can I get a custom user retention reporting package?
Yes. If none of the packages fits, use the custom package form on our pricing page to describe what you need, and our team sends you a fixed price.
What data do I need?
User IDs, start dates and activity events.
Can I build a cohort retention dashboard in my BI tool?
Standard and Premium deliver dashboards.
What is LTV?
Lifetime value, shown on Premium.
Which segments are possible?
Premium offers 6 cuts.
What is the difference between cohort retention and churn?
Retention is the share of a group still active after a period, while churn is the share that left. They are two views of the same behaviour, and cohorts show how both change over time.
Who owns the final work?
Copyright of the final work passes to you once the order is paid in full. Paid fonts, stock files or licences, if used, are licensed in your name.
Ready to start your cohort analysis?
Compare the packages and pick the one that fits. Not sure which? Write to us and we will help you choose.