Funnel Analysis for Your Business
Funnel analysis services pinpoint the exact step where shoppers give up. Omeiro correlates session replay data with order records to isolate micro-steps that cause cart drop-offs.
What funnel analysis looks at
The main areas we work through. The exact scope depends on your package and is agreed before we start.
The question
- What you want to learn
- Who to include
- Time period
The data
- Sources and size
- Cleaning steps
- Limits
The analysis
- Right test for the question
- Plain-language results
- What it does not show
The write-up
- Short summary
- Charts
- Next steps
What we cover The exact scope depends on your package and your data, and is agreed before work starts.
What you get with funnel analysis
Granular checkout friction attribution. We correlate session-replay telemetry with database transactions to isolate exact micro-steps causing cart drop-offs.
Basic Package
Checkout funnel analysis, 1 funnel, top 5 drop-off causes. 3-day delivery, 2 revisions.
Standard Package
Session replays; order data, 3 funnels, step-level report with fixes. 6-day delivery, 2 revisions.
Premium Package
Live funnel dashboard, micro-step tracking events, A/B test plan; 30 days support. 10-day delivery, 2 revisions.
Clear brief first
We confirm what you need before work starts, so the scope is clear on both sides.
Revisions listed
Each package shows its revision rounds. A round is one list of changes sent together.
Yours once paid
Copyright of the final work passes to you once the order is paid in full.
Your data stays in your own accounts and tools wherever possible, and access is removed when the work is done.
How our funnel analysis works
Define steps
We list each stage.
Join data
Replays and orders are matched.
Find friction
Drop-off points are isolated.
Recommend
Fixes are ranked.
Getting reliable funnel analysis from your data
Funnel analysis is only as good as the step definitions behind it. Decide first what counts as entering the funnel and what counts as completing it, and whether guests and logged-in shoppers are measured together. Prepare access to order data and, if you have it, session recordings or event logs so drop-offs can be tied to real transactions. Without that link, a funnel chart shows where people left but not why.
Typical mistakes include reading a drop at the payment step as a pricing problem when the cause is a failing card form on one browser, or a coupon field that sends people off to hunt for codes. Funnel analysis that splits steps by device, browser and traffic source separates those cases. The report lists causes by how many sessions they touch, with a suggested fix for each, so developers know what to change first.
In short
- Delivery in 3 to 10 days, by package.
- Fixed price, shown before you order.
- Shops with traffic but weak checkout completion.
- Product teams needing checkout abandonment analysis.
- Copyright yours after full payment.
Funnel Analysis: common questions
How much does funnel analysis cost?
Prices are fixed and shown by package on our Funnel Analysis pricing page, so you see the full price before you order. You can also ask for a custom quote.
How long does checkout abandonment analysis take?
Delivery depends on the package: Basic 3-day delivery; Standard 6-day delivery; Premium 10-day delivery.
What is included in the Basic Package?
The Basic Package includes: Checkout funnel analysis, 1 funnel, top 5 drop-off causes. Higher packages add more scope, revisions and support.
Can I get a custom conversion funnel analytics package?
Yes. If none of the packages fits, use the custom package form on our pricing page to describe what you need, and our team sends you a fixed price.
Which replay tool is needed?
Whatever you use, if we can access it.
What is a micro-step?
A small action such as entering a postcode.
How is this different from heatmaps?
Funnels show where, heatmaps show how users behave on a page.
How do you find out why shoppers abandon checkout?
Session recordings and event data are matched against completed orders, so you can see what people who left did differently from people who bought. Splitting by device, browser and payment method often points to a specific broken step.
Is there a standard checkout conversion benchmark?
Benchmarks vary widely by industry, price point and traffic mix, so comparing your funnel against your own past periods and segments is more useful. The analysis shows which steps lose the most shoppers relative to your own baseline.
Who owns the final work?
Copyright of the final work passes to you once the order is paid in full. Paid fonts, stock files or licences, if used, are licensed in your name.
Ready to start your funnel analysis?
Compare the packages and pick the one that fits. Not sure which? Write to us and we will help you choose.