Basic Package
Robyn MMM on up to 4 channels, 2 years weekly da
$859USD / one-time
7-day delivery2 revisions
- Robyn MMM on up to 4 channels, 2 years weekly data, ROI per channel report
Omeiro Data Analytics
Marketing Mix Modeling Services
Packages & Pricing.
Fixed-price marketing mix modeling services with clear deliverables. Cookieless top-down econometrics. We build Bayesian MMM frameworks (Meta Robyn & Google LightweightMMM) to calculate actual media channel elasticity and budget allocation. From $859.
Clear Delivery Times
Revisions Included
Packages
Choose your Marketing Mix Modeling (MMM) package
Cookieless top-down econometrics. We build Bayesian MMM frameworks (Meta Robyn & Google LightweightMMM) to calculate actual media channel elasticity and budget allocation.
Standard Package
8 channels, adstock/saturation curves, budget op
$1,699USD / one-time
12-day delivery2 revisions
- 8 channels, adstock/saturation curves, budget optimizer scenarios
- docs
Premium Package
12 channels, Bayesian MMM with calibration, quar
$3,299USD / one-time
20-day delivery2 revisions
- 12 channels, Bayesian MMM with calibration, quarterly refresh setup
- 30 days support
Marketing mix modeling services without cookies or user tracking
Marketing mix modeling services estimate what each channel really contributes, using aggregated spend and sales rather than user-level tracking. Omeiro builds Bayesian models with Meta Robyn and Google LightweightMMM to measure channel elasticity and recommend how to split budget.
Because the method is top-down, it keeps working as browser and privacy rules limit pixels and cookies.
What marketing mix modeling needs from you
Marketing mix modeling needs weekly data on spend and outcomes for each channel, plus factors that move sales on their own, such as promotions, pricing changes, seasonality and holidays. Gather these in one table before ordering and note big events like a stock-out or site outage. Channels with almost no spend variation are hard to measure, so a channel that never changes budget may be reported with wide uncertainty.
A common mistake is treating the output as exact. Marketing mix modeling gives ranges, and a good report shows them. Saturation curves show where extra budget stops paying back, and optimizer scenarios compare reallocations against your current mix. Use the results to plan tests, such as a geographic holdout, that check the biggest recommendations before you shift large budgets.
Advertisers who can no longer trust pixel data
- Brands spending across TV, search, social and email who cannot see the whole picture.
- Marketers looking for mmm consulting to replace shaky platform attribution.
- Analysts curious about a bayesian marketing mix model but short on time to build one.
- Founders who prefer a media mix modeling agency with a fixed scope over open-ended hours.
What each modeling package delivers
- Basic: a Robyn model on up to four channels using two years of weekly data, with an ROI per channel report.
- Standard: eight channels with adstock and saturation curves.
- Standard also gives budget optimizer scenarios and documentation.
- Premium: twelve channels in a calibrated Bayesian model.
- Premium sets up a quarterly refresh and adds 30 days of support.
How a mix model comes together
1
Gather weekly data
Spend by channel, sales and outside factors such as promotions are assembled into one table.
2
Fit the model
We run Robyn or a Bayesian framework and test several specifications.
3
Check the curves
Adstock and saturation behaviour is reviewed so results make business sense.
4
Plan the budget
Scenario runs show what moving spend between channels is expected to do.
Why Omeiro for media measurement
Price stated upfront
Packages cost $859, $1,699 or $3,299, one-time.
Clear limits
Channel counts are written per tier, and delivery takes 7, 12 or 20 days.
Fits with other measurement
Incrementality testing and multi-touch attribution modeling are also in the Data Analytics division.
FAQ
Marketing Mix Modeling Services: common questions
Marketing Mix Modeling Services pricing: how much does it cost?
Fixed packages: Basic $859, Standard $1,699, Premium $3,299. You see the full price before you order, and you can also ask for a custom quote.
How long does mmm consulting take?
Delivery depends on the package: Basic 7-day delivery; Standard 12-day delivery; Premium 20-day delivery.
What is included in the Basic Package?
The Basic Package includes: Robyn MMM on up to 4 channels, 2 years weekly data, ROI per channel report. Higher packages add more scope, revisions and support.
Can I get a custom bayesian marketing mix model package?
Yes. If none of the packages fits, use the custom package form on this page to describe what you need, and our team sends you a fixed price.
How much history does a mix model need?
The Basic package assumes about two years of weekly data. Shorter histories can work but give less certain estimates.
What is the difference between Robyn and LightweightMMM?
Robyn is Meta's open-source framework and LightweightMMM is Google's Bayesian one. We use the one that suits your data and package.
Can MMM replace attribution tools?
They complement each other. Mix models show channel contribution at a high level, while attribution looks at individual journeys.
Does this work for small ad budgets?
It needs enough variation in spend over time to learn from. We will say honestly if your data looks too flat.
What data do I need for a media mix model?
Weekly spend and impressions by channel, a weekly sales or conversion series and a list of promotions, price changes and outside events. Consistent definitions across the whole period matter more than extra columns.
Do you calibrate the model with experiments?
The Premium package includes Bayesian modeling with calibration, which anchors estimates to lift tests or other known results where you have them. Without experiments, the model relies on the spend patterns in your history alone.
Custom Package
Didn't find what you're looking for?
Need a different number of concepts, a full brand kit, a faster deadline or something else? Tell us what you need and we'll put together a custom package for you, usually within 24 hours.
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