PPC Audit for Your Business
Ad spend audit services show where your paid media budget leaks. Omeiro looks for ad set overlap, frequency fatigue, attribution double-counting and bot clicks, with the aim of saving 25 percent or more where waste exists.
What PPC audit looks at
The main areas we work through. The exact scope depends on your package and is agreed before we start.
Questions first
- What decisions it supports
- Who uses it
- How often
Data sources
- Sheets, CRM, ads, shop
- Refresh schedule
- Access rights
Charts and KPIs
- Clear definitions
- Simple chart types
- Filters people need
Handover
- Short walkthrough
- Notes on each metric
- Who to ask
What we cover The exact scope depends on your package and your data, and is agreed before work starts.
What you get with PPC audit
Diagnosing paid acquisition efficiency. Identifying ad set overlap, frequency fatigue, attribution double-counting, and bot click traffic saving 25%+ in ad budget.
Basic Package
Audit of 1 ad account, waste findings and 10 fixes. 3-day delivery, 2 revisions.
Standard Package
2 ad platforms, overlap and frequency analysis, tracking check; report. 5-day delivery, 2 revisions.
Premium Package
4 platforms, attribution double-count review, bot traffic check, call; 30 days follow-up. 8-day delivery, 2 revisions.
Clear brief first
We confirm what you need before work starts, so the scope is clear on both sides.
Revisions listed
Each package shows its revision rounds. A round is one list of changes sent together.
Yours once paid
Copyright of the final work passes to you once the order is paid in full.
Your data stays in your own accounts and tools wherever possible, and access is removed when the work is done.
How our PPC audit works
Get access
You give read-only access to ad accounts.
Analyse
Overlap, frequency and tracking are examined.
Quantify waste
Findings are priced in lost spend.
Prioritise
Fixes are ranked by savings.
Ad spend audit: where budget buys nothing new
An ad spend audit looks for money that buys nothing new. Common causes are campaigns bidding on the same audience, branded search capturing people who would have bought anyway, retargeting shown too often and platform conversions that overlap with each other. Provide read-only access to ad accounts, analytics and, if possible, order data from your shop or CRM. Comparing platform reports with real sales is what exposes double counting.
Findings come as a ranked list, not a vague summary. A good ad spend audit states what is wasted, why, how to confirm it and what to change, starting with the fixes that need the least effort. It can lead on to attribution work or a budget allocation model if you want the findings to become an ongoing process rather than a one-time clean-up.
In short
- Delivery in 3 to 8 days, by package.
- Fixed price, shown before you order.
- Brands spending steadily on ads with flat results.
- Founders who suspect platforms over-report conversions.
- Copyright yours after full payment.
PPC Audit: common questions
How much does PPC audit cost?
Prices are fixed and shown by package on our PPC Audit pricing page, so you see the full price before you order. You can also ask for a custom quote.
How long does paid media audit take?
Delivery depends on the package: Basic 3-day delivery; Standard 5-day delivery; Premium 8-day delivery.
What is included in the Basic Package?
The Basic Package includes: Audit of 1 ad account, waste findings and 10 fixes. Higher packages add more scope, revisions and support.
Can I get a custom PPC wasted spend audit package?
Yes. If none of the packages fits, use the custom package form on our pricing page to describe what you need, and our team sends you a fixed price.
Do you need to manage my ads?
No, we audit and recommend.
Is 25 percent saving certain?
No, it is a goal where waste exists.
What access is needed?
Read-only access is enough.
Which platforms are covered?
Standard covers 2 and Premium 4.
What is ad frequency fatigue?
It happens when the same people see your ad so often that response drops and cost per result rises. Frequency caps, fresh creative and wider audiences are the usual remedies.
Who owns the final work?
Copyright of the final work passes to you once the order is paid in full. Paid fonts, stock files or licences, if used, are licensed in your name.
Ready to start your PPC audit?
Compare the packages and pick the one that fits. Not sure which? Write to us and we will help you choose.