Basic Package
RFM scores for customer list, 6 segments
$189USD / one-time
3-day delivery2 revisions
- RFM scores for customer list, 6 segments
- summary
Omeiro Data Analytics
RFM Analysis Services
Packages & Pricing.
Fixed-price RFM analysis services with clear deliverables. Recency, Frequency, and Monetary value clusters. Segmenting audiences to trigger targeted win-back email sequences and high-value VIP retention campaigns. From $189.
Clear Delivery Times
Revisions Included
Packages
Choose your RFM Customer Segmentation package
Recency, Frequency, and Monetary value clusters. Segmenting audiences to trigger targeted win-back email sequences and high-value VIP retention campaigns.
Standard Package
RFM
$429USD / one-time
5-day delivery2 revisions
- RFM
- clustering, 10 segments, Klaviyo/CRM export lists
- playbook
Premium Package
Auto-updating segments synced weekly, segment da
$859USD / one-time
8-day delivery2 revisions
- Auto-updating segments synced weekly, segment dashboard
- 30 days support
RFM analysis services to segment customers by value
RFM analysis services group your customers by how recently they bought, how often, and how much they spend. Omeiro scores your list, builds named segments such as VIPs and lapsing buyers, and prepares them for email win-back and retention campaigns.
It is a simple method with a large payoff when each segment gets a message that suits it.
RFM analysis: from scores to campaigns
RFM analysis needs a customer list with order dates and order values, from which recency, frequency and monetary value are calculated. Decide how far back to look and whether returns and refunds count. Customers with a single purchase behave differently from repeat buyers, so tell us whether you want them separated. A consistent customer ID across channels prevents the same person appearing as several.
A common mistake is treating the segments as an end in themselves. RFM analysis becomes useful when each group has an action: a win-back sequence for lapsed high spenders, early reorder prompts for recent buyers, a thank-you for the best customers. The playbook on the Standard package suggests those actions, and exports are formatted for Klaviyo or your CRM so lists can be loaded right away.
Stores and brands with a customer list but no segments
- Ecommerce owners emailing everyone the same offer.
- Marketers who want an rfm segmentation model before a loyalty launch.
- Teams exploring ecommerce customer clustering beyond three buckets.
- Owners hiring customer segmentation consulting for a Klaviyo list.
What each segmentation package includes
- Basic: RFM scores for your customer list in 6 segments, with a summary.
- Standard: RFM plus clustering into 10 segments.
- Standard also gives export lists for Klaviyo or your CRM, and a playbook.
- Premium: segments that auto-update, synced weekly.
- Premium adds a segment dashboard and 30 days of support.
How segments are produced
1
Receive order data
We need customer IDs, order dates and values.
2
Score each customer
Recency, frequency and monetary scores are calculated.
3
Name the segments
Scores are grouped into labelled segments with clear meaning.
4
Export and plan
Lists go to your email tool, with ideas for each group.
Why Omeiro for customer segments
Price visible
Packages cost $189, $429 or $859, one-time.
Clear scope
Segment counts are listed, with delivery in 3, 5 or 8 days.
Retention stack
Churn prediction and reverse ETL are in the Data Analytics division.
FAQ
RFM Analysis Services: common questions
RFM Analysis Services pricing: how much does it cost?
Fixed packages: Basic $189, Standard $429, Premium $859. You see the full price before you order, and you can also ask for a custom quote.
How long does customer segmentation consulting take?
Delivery depends on the package: Basic 3-day delivery; Standard 5-day delivery; Premium 8-day delivery.
What is included in the Basic Package?
The Basic Package includes: RFM scores for customer list, 6 segments; summary. Higher packages add more scope, revisions and support.
Can I get a custom RFM segmentation model package?
Yes. If none of the packages fits, use the custom package form on this page to describe what you need, and our team sends you a fixed price.
How many orders do I need?
A reasonable order history across many customers. Tell us your size and we will advise.
What do I do with each segment?
The Standard playbook suggests messages for each, such as win-back for lapsed buyers and early access for VIPs.
Is RFM only for ecommerce?
No, it works for any business with repeat purchases.
Will segments update by themselves?
Premium syncs auto-updating segments weekly.
How do you set RFM score thresholds?
Customers are ranked on each measure and split into equal-sized bands, usually quintiles, though the cut points can be adjusted to your buying cycle. A business with annual purchases needs different bands than one with weekly orders.
What is the difference between RFM and clustering?
RFM uses fixed, easy-to-explain scores on three measures, while clustering lets an algorithm find groups across more variables. RFM is simpler to act on, and clustering can reveal less obvious segments.
Custom Package
Didn't find what you're looking for?
Need a different number of concepts, a full brand kit, a faster deadline or something else? Tell us what you need and we'll put together a custom package for you, usually within 24 hours.
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