Server-Side Tracking Setup for Your Business
Server side tracking setup moves your conversion reporting from the visitor's browser to your own server, so ad blockers and iOS privacy limits stop eating your purchase data. Omeiro sends encrypted events straight from your backend to the Meta, Google and TikTok APIs, tuned for strong match quality.
What server side tracking setup looks at
The main areas we work through. The exact scope depends on your package and is agreed before we start.
Tags
- Tag manager setup
- Consent settings
- Test vs live
Events
- Key actions named clearly
- Forms and purchases
- Values passed
Links
- UTM rules
- Cross-domain
- Ad platform links
Reports
- Ready-made views
- Audiences
- Checks after launch
What we cover The exact scope depends on your package and your data, and is agreed before work starts.
What you get with server side tracking setup
Bypassing iOS 14 ad blockers. We route encrypted conversion events directly from your backend server to Meta, Google, and TikTok APIs with 9.8+ match quality.
Basic Package
Meta Conversions API for 1 site, 4 standard events, deduplication. 2-day delivery, 2 revisions.
Standard Package
Server-side GTM with Meta; Google Ads, 8 events, match-quality tuning; docs. 4-day delivery, 2 revisions.
Premium Package
Meta, Google and TikTok server-side, 12 events, Stape hosting setup; 30-day monitoring. 6-day delivery, 2 revisions.
Clear brief first
We confirm what you need before work starts, so the scope is clear on both sides.
Revisions listed
Each package shows its revision rounds. A round is one list of changes sent together.
Yours once paid
Copyright of the final work passes to you once the order is paid in full.
Your data stays in your own accounts and tools wherever possible, and access is removed when the work is done.
How our server side tracking setup works
Audit current tracking
We check which events fire in the browser today and what is missing.
Set up the server container
A tagging server is configured, or the API is connected directly.
Send and deduplicate
Events are sent from the server and paired with browser events to avoid double counting.
Check match quality
We review diagnostics and adjust the customer data parameters sent.
Server side tracking: what to prepare and what to avoid
Server side tracking requires a place for the server to run and a clear list of events. Typical options are a Google Tag Manager server container on managed hosting, or events sent straight from your backend. Share access to your tag manager, ad accounts and the platform that handles orders. Decide which customer fields, such as email and phone, you are permitted to send, and make sure your consent setup is documented.
A common mistake is sending the same purchase from both browser and server without a shared event ID, so the ad platform counts it twice. Server side tracking here deduplicates with matching IDs, hashes personal fields before sending and compares counts with your order records. After setup, the ad platforms' diagnostic tools are checked for event quality, and monitoring on the higher tiers watches for silent breaks.
In short
- Delivery in 2 to 6 days, by package.
- Fixed price, shown before you order.
- Ecommerce owners whose Meta Events Manager shows a poor match score.
- Copyright yours after full payment.
Server Side Tracking Setup: common questions
How much does server side tracking setup cost?
Prices are fixed and shown by package on our Server Side Tracking Setup pricing page, so you see the full price before you order. You can also ask for a custom quote.
How long does Facebook conversions API implementation take?
Delivery depends on the package: Basic 2-day delivery; Standard 4-day delivery; Premium 6-day delivery.
What is included in the Basic Package?
The Basic Package includes: Meta Conversions API for 1 site, 4 standard events, deduplication. Higher packages add more scope, revisions and support.
Can I get a custom CAPI integration package?
Yes. If none of the packages fits, use the custom package form on our pricing page to describe what you need, and our team sends you a fixed price.
Do I still need the browser pixel?
Usually yes, since the browser and server events are combined and deduplicated for the best coverage.
Does server-side tracking break privacy rules?
It does not remove your consent obligations. You still need to honor visitor consent choices.
What is Stape?
A hosting service for server-side GTM containers, which Premium sets up.
What happens after the setup?
Your events keep flowing. Premium adds 30 days of monitoring so issues are caught early.
What is event deduplication?
Deduplication stops one purchase from being counted twice when it is reported by both the browser pixel and the server. A shared event ID lets the ad platform keep one copy.
Who owns the final work?
Copyright of the final work passes to you once the order is paid in full. Paid fonts, stock files or licences, if used, are licensed in your name.
Ready to start your server side tracking setup?
Compare the packages and pick the one that fits. Not sure which? Write to us and we will help you choose.