Voice of Customer Analytics for Your Business
Voice of customer analytics reads what people say about you across Trustpilot, Google Reviews and support tickets, and groups it into themes you can act on. Omeiro analyzes sentiment and finds recurring bugs, feature complaints and trends that star ratings hide.
What voice of customer analytics looks at
The main areas we work through. The exact scope depends on your package and is agreed before we start.
Clean-up
- Duplicates
- Typos and formats
- Empty fields
Checks
- Rules per column
- Counts before and after
- Sample review
Output
- One clean file or table
- Change log
- Field notes
Keep it clean
- Simple input rules
- Repeatable steps
- Who checks what
What we cover The exact scope depends on your package and your data, and is agreed before work starts.
What you get with voice of customer analytics
Voice of Customer intelligence. Scraping Trustpilot, Google Reviews, and customer tickets to identify recurring product bugs and feature dissatisfaction trends.
Basic Package
Sentiment analysis of up to 2,000 reviews from 1 source; topic report. 3-day delivery, 2 revisions.
Standard Package
3 sources (reviews; tickets), 10,000 texts, issue themes dashboard. 5-day delivery, 2 revisions.
Premium Package
Monthly automated collection and analysis, trend alerts; 30 days support. 9-day delivery, 2 revisions.
Clear brief first
We confirm what you need before work starts, so the scope is clear on both sides.
Revisions listed
Each package shows its revision rounds. A round is one list of changes sent together.
Yours once paid
Copyright of the final work passes to you once the order is paid in full.
Your data stays in your own accounts and tools wherever possible, and access is removed when the work is done.
How our voice of customer analytics works
Collect the text
Reviews and tickets are gathered from your sources.
Score sentiment
Each comment gets a sentiment rating.
Find topics
Comments are grouped into issues and requests.
Report
Themes and trends are presented, with monthly updates on Premium.
Voice of customer analytics: choosing sources and questions
Voice of customer analytics works best when you decide which decisions the findings should inform: the product roadmap, support priorities, messaging, or all three. Remove or flag personal details before sharing. Consistent product names and dates make trends easier to read.
A common mistake is counting keywords and calling it analysis. Voice of customer analytics here groups comments into themes, scores sentiment per theme and tracks how each theme changes over time, so a rising complaint about shipping is visible before it hits ratings. Each theme links to example comments, which gives product and support teams something concrete to read and not only a chart.
In short
- Delivery in 3 to 9 days, by package.
- Fixed price, shown before you order.
- Product managers drowning in review text.
- Copyright yours after full payment.
Voice of Customer Analytics: common questions
How much does voice of customer analytics cost?
Prices are fixed and shown by package on our Voice of Customer Analytics pricing page, so you see the full price before you order. You can also ask for a custom quote.
How long does review sentiment analysis take?
Delivery depends on the package: Basic 3-day delivery; Standard 5-day delivery; Premium 9-day delivery.
What is included in the Basic Package?
The Basic Package includes: Sentiment analysis of up to 2,000 reviews from 1 source; topic report. Higher packages add more scope, revisions and support.
Can I get a custom trustpilot review mining package?
Yes. If none of the packages fits, use the custom package form on our pricing page to describe what you need, and our team sends you a fixed price.
Is collecting public reviews allowed?
Tell us the sources, and we will work within each platform's terms and the data you have access to.
Can you analyze non-English reviews?
Ask before ordering and tell us the languages.
How are topics chosen?
Topics emerge from the text itself and are reviewed with you.
Will it track changes over time?
Premium runs monthly collection and trend alerts.
How do you group customer reviews into themes?
Comments are clustered by meaning, the clusters are named and checked by a person, and each comment is assigned to one or more themes. The names are reviewed with you so they match how your team talks about the product.
Who owns the final work?
Copyright of the final work passes to you once the order is paid in full. Paid fonts, stock files or licences, if used, are licensed in your name.
Ready to start your voice of customer analytics?
Compare the packages and pick the one that fits. Not sure which? Write to us and we will help you choose.