Geo Lift Testing Services
Packages & Pricing.

Geo lift testing services to prove what your ads really add

Geo lift testing services answer a question platform reports cannot: would these sales have happened without the ads? Omeiro picks matched markets, switches advertising off in the holdout regions, and compares results against the markets that kept spending, so the difference is measured instead of assumed.

The comparison removes platform bias from the verdict. You get a design that fits your budget, a test that runs for a defined period, and a read-out that separates net-new revenue from sales you would have earned anyway.

Geo lift testing: planning a test you can believe

Geo lift testing compares sales in regions that see your ads with similar regions that do not, so the difference shows what advertising truly added. Good tests need regions that behave alike, enough sales volume to detect a change and no major promotions that affect only one group. Share your sales by region and your planned ad calendar. If your business sells in few places, a different method may suit you better.

Discipline during the test is crucial. Avoid changing budgets, launching big offers or switching creative in the test regions, because outside changes muddy the result. Decide beforehand what outcome would change your budget, so the findings lead to action. A carefully designed geo lift testing project also reports uncertainty honestly, giving a likely range instead of a falsely exact number.