Google Ads Setup for Small Businesses
Google Ads management services at Omeiro start with tight structure: one keyword per ad group, matching ads and strict negative lists. This approach lets ads mirror the exact search and keeps irrelevant clicks out.
What the report can look like
A short preview of how we group and rank what we find. Every name and number here is made up. Your report uses your own data.
example-store.test
Items by area
Checked
- Conversion tracking
- Audiences
- Keywords
- Negative terms
- Ad copy
- Landing pages
- Budgets
- Bid settings
Fix first
Purchase event fires twice on checkout
TrackingHigh impactLow effortBroad terms spending on unrelated searches
TargetingHigh impactLow effortTwo ad groups compete for the same term
TargetingMedium impactMedium effortAds point to the home page, not the offer
AdsMedium impactLow effort
Sample only: a made-up site and made-up findings to show how issues are grouped and ranked. A report shows what to fix; it is not a promise of rankings or sales.
What you get with Google ads setup
Single-keyword ad group structures capturing ultra-high commercial intent with dedicated landing page matching and strict negative keyword lists.
Basic Package
1 search campaign with up to 10 single-keyword ad groups, ads and negative list. 4-day delivery, 2 revisions.
Standard Package
Up to 2 campaigns, 25 SKAGs, ad assets, conversion tracking, shared negative lists. 6-day delivery, 2 revisions.
Premium Package
Up to 4 campaigns, 50 SKAGs, landing-page match notes, 30 days of optimisation. 8-day delivery, 2 revisions.
Clear brief first
We confirm what you need before work starts, so the scope is clear on both sides.
Revisions listed
Each package shows its revision rounds. A round is one list of changes sent together.
Yours once paid
Copyright of the final work passes to you once the order is paid in full.
Ad spend and tool subscriptions are paid by you, straight to each platform. Results depend on many things outside anyone's control, so we report plainly on what was done.
How our Google ads setup works
Research keywords
High-intent terms are selected and grouped.
Write matching ads
Each ad group gets ads mirroring its keyword.
Track conversions
Calls, forms or purchases are tracked.
Clean and improve
Negatives and bids are adjusted, with 30 days included on Premium.
Google Ads management: structure, tracking and control
Google Ads management starts with measuring the right thing. Before changing bids or keywords, confirm that conversions such as calls, forms and sales are tracked correctly, otherwise automation learns from poor data. Send us your goals, margins and best-selling services. We then map keywords by intent, write ads that echo the searcher's words and use negative keywords to remove irrelevant queries before they drain budget.
Landing page match is easy to overlook. An ad promising a specific service should land on a page about that service with a clear next step. Review the search terms report regularly, because real queries show where to add keywords or exclusions. Disciplined Google Ads management keeps structure simple enough to read, so you always understand where each dollar goes and why.
In short
- Delivery in 4 to 8 days, by package.
- Fixed price, shown before you order.
- Businesses whose current account has hundreds of messy keywords.
- Copyright yours after full payment.
Google Ads Setup: common questions
How much does Google ads setup cost?
Prices are fixed and shown by package on our Google Ads Setup pricing page, so you see the full price before you order. You can also ask for a custom quote.
How long does search ads take?
Delivery depends on the package: Basic 4-day delivery; Standard 6-day delivery; Premium 8-day delivery.
What is included in the Basic Package?
The Basic Package includes: 1 search campaign with up to 10 single-keyword ad groups, ads and negative list. Higher packages add more scope, revisions and support.
Can I get a custom PPC management package?
Yes. If none of the packages fits, use the custom package form on our pricing page to describe what you need, and our team sends you a fixed price.
What is a SKAG?
A single keyword ad group, where each ad group targets one keyword in a few match types.
Are SKAGs still useful?
They still give tight control, though Google now matches close variants, so negatives matter.
Do you edit my landing page?
Premium includes landing page match notes, not a rebuild.
Is ad spend included?
No.
What are negative keywords in Google Ads?
They are terms you tell Google not to show your ads for, such as free or jobs. They prevent wasted clicks from irrelevant searches.
Who owns the final work?
Copyright of the final work passes to you once the order is paid in full. Paid fonts, stock files or licences, if used, are licensed in your name.
Ready to start your Google ads setup?
Compare the packages and pick the one that fits. Not sure which? Write to us and we will help you choose.