Native Advertising on News and Content Sites
A native advertising agency makes ads that sit naturally in publisher feeds, usually as a headline and image that lead to an article-style page. Omeiro builds campaigns on Taboola and Outbrain, tests headline and image combinations, and blocks poor-performing publisher sites.
What the report can look like
A short preview of how we group and rank what we find. Every name and number here is made up. Your report uses your own data.
example-store.test
Items by area
Checked
- Conversion tracking
- Audiences
- Keywords
- Negative terms
- Ad copy
- Landing pages
- Budgets
- Bid settings
Fix first
Purchase event fires twice on checkout
TrackingHigh impactLow effortBroad terms spending on unrelated searches
TargetingHigh impactLow effortTwo ad groups compete for the same term
TargetingMedium impactMedium effortAds point to the home page, not the offer
AdsMedium impactLow effort
Sample only: a made-up site and made-up findings to show how issues are grouped and ranked. A report shows what to fix; it is not a promise of rankings or sales.
What you get with native advertising
High-volume editorial advertorial funnels blending with publisher news feeds to drive top-of-funnel customer education and massive scale.
Basic Package
1 Taboola or Outbrain campaign with 6 headline/image combos. 4-day delivery, 2 revisions.
Standard Package
Both networks, advertorial outline, 12 combos, site blocking. 6-day delivery, 2 revisions.
Premium Package
Advertorial page written, 20 combos, 30 days of optimisation. 8-day delivery, 2 revisions.
Clear brief first
We confirm what you need before work starts, so the scope is clear on both sides.
Revisions listed
Each package shows its revision rounds. A round is one list of changes sent together.
Yours once paid
Copyright of the final work passes to you once the order is paid in full.
Ad spend and tool subscriptions are paid by you, straight to each platform. Results depend on many things outside anyone's control, so we report plainly on what was done.
How our native advertising works
Choose the angle
A story angle is agreed that educates before it asks for anything.
Create the combinations
Headlines and images are paired to test curiosity and clarity.
Launch on the networks
Campaigns go live with tracking in place.
Block and refine
Poor sites are blocked and winners receive more budget.
Native advertising: headlines, images and honest content
Native advertising lives on headlines and thumbnails, since readers browse a feed of editorial stories. Curiosity helps, but misleading headlines produce clicks with no value and can breach network rules. Write headlines that promise something the landing page delivers. Tell us your product, audience and the story angle that suits readers, and we write several combinations to test. Images with faces or clear subjects often catch attention in busy feeds.
The page after the click needs equal attention. An advertorial should offer real information, label itself appropriately and lead softly to a next step, instead of pushing a hard sale in the first paragraph. Watch which sites and placements bring quality traffic, and block weak ones. Careful native advertising treats the first clicks as a research phase, then scales the angles and sources that perform.
In short
- Delivery in 4 to 8 days, by package.
- Fixed price, shown before you order.
- Health, finance and software brands that must explain before they sell.
- Publishers and content marketers driving readers to articles.
- Copyright yours after full payment.
Native Advertising: common questions
How much does native advertising cost?
Prices are fixed and shown by package on our Native Advertising pricing page, so you see the full price before you order. You can also ask for a custom quote.
How long does taboola ads management take?
Delivery depends on the package: Basic 4-day delivery; Standard 6-day delivery; Premium 8-day delivery.
What is included in the Basic Package?
The Basic Package includes: 1 Taboola or Outbrain campaign with 6 headline/image combos. Higher packages add more scope, revisions and support.
Can I get a custom outbrain advertising package?
Yes. If none of the packages fits, use the custom package form on our pricing page to describe what you need, and our team sends you a fixed price.
What is an advertorial?
An article-style page that educates the reader before presenting an offer.
Which network should I start with?
Basic lets you test either Taboola or Outbrain before using both.
Are native ads allowed in every industry?
Both networks have policies, so some categories face restrictions.
Is ad spend included?
No.
Why do native ads need an advertorial page?
Readers click expecting editorial content, so a page that educates first and sells gently matches expectations and converts better.
Who owns the final work?
Copyright of the final work passes to you once the order is paid in full. Paid fonts, stock files or licences, if used, are licensed in your name.
Ready to start your native advertising?
Compare the packages and pick the one that fits. Not sure which? Write to us and we will help you choose.