Programmatic Audio Advertising on Streaming and Podcasts
Programmatic audio advertising places your voice message in front of people while they drive, run or listen to a podcast. Omeiro plans and sets up audio campaigns across major networks including iHeart and Pandora, with scripts, voiced spots and a companion banner for listeners looking at their screens.
What the report can look like
A short preview of how we group and rank what we find. Every name and number here is made up. Your report uses your own data.
example-store.test
Items by area
Checked
- Conversion tracking
- Audiences
- Keywords
- Negative terms
- Ad copy
- Landing pages
- Budgets
- Bid settings
Fix first
Purchase event fires twice on checkout
TrackingHigh impactLow effortBroad terms spending on unrelated searches
TargetingHigh impactLow effortTwo ad groups compete for the same term
TargetingMedium impactMedium effortAds point to the home page, not the offer
AdsMedium impactLow effort
Sample only: a made-up site and made-up findings to show how issues are grouped and ranked. A report shows what to fix; it is not a promise of rankings or sales.
What you get with programmatic audio advertising
Targeting commuters, runners, and podcast listeners across major audio networks with dynamic dynamic insertion and sequential storytelling.
Basic Package
1 audio campaign with script; companion banner. 4-day delivery, 2 revisions.
Standard Package
2 audiences, 2 voiced spots. 6-day delivery, 2 revisions.
Premium Package
Sequential 3-spot story, 30 days of optimisation. 8-day delivery, 2 revisions.
Clear brief first
We confirm what you need before work starts, so the scope is clear on both sides.
Revisions listed
Each package shows its revision rounds. A round is one list of changes sent together.
Yours once paid
Copyright of the final work passes to you once the order is paid in full.
Ad spend and tool subscriptions are paid by you, straight to each platform. Results depend on many things outside anyone's control, so we report plainly on what was done.
How our programmatic audio advertising works
Write the script
A 30 second script is drafted around one clear message and one action.
Voice the spot
Higher tiers include voiced versions ready to upload.
Set the targeting
Audiences are chosen by listening context such as commuting, working out or focus time.
Launch and tune
Premium includes 30 days of optimisation.
Programmatic audio advertising: scripts, audiences and timing
Programmatic audio advertising lives or dies on the script. Listeners cannot skim or scroll, so the first seconds must name the brand and one clear benefit, and the call to action should be easy to remember. Keep the wording simple, avoid long web addresses and consider a memorable phrase or a short vanity link. Tell us your audience, region and product so the script suits the situation where people listen.
Targeting choices shape results. You can aim at listeners by location, time of day, device or interest, and pair the audio with a clickable banner on screens. Plan how you will measure impact, using a dedicated landing page, a promo code or a branded search lift. Realistic programmatic audio advertising treats audio as a reminder channel, so combine it with other media rather than expecting immediate sales alone.
In short
- Delivery in 4 to 8 days, by package.
- Fixed price, shown before you order.
- Apps and subscriptions that fit podcast and music audiences.
- Copyright yours after full payment.
Programmatic Audio Advertising: common questions
How much does programmatic audio advertising cost?
Prices are fixed and shown by package on our Programmatic Audio Advertising pricing page, so you see the full price before you order. You can also ask for a custom quote.
How long does digital audio ad buying take?
Delivery depends on the package: Basic 4-day delivery; Standard 6-day delivery; Premium 8-day delivery.
What is included in the Basic Package?
The Basic Package includes: 1 audio campaign with script; companion banner. Higher packages add more scope, revisions and support.
Can I get a custom pandora advertising package?
Yes. If none of the packages fits, use the custom package form on our pricing page to describe what you need, and our team sends you a fixed price.
Do I need a voice ad already?
No, Basic includes a script, and Standard adds voiced spots.
How do listeners respond to an audio ad?
Some tap the companion banner, while others search for you later, so track both clicks and branded searches.
Which networks are covered?
Major audio networks such as iHeart and Pandora are the focus.
Is media budget included?
No, ad spend is paid separately.
How long should a radio or streaming audio ad be?
Formats vary by network, but short spots are common. Keep one message per ad and write for the ear.
Who owns the final work?
Copyright of the final work passes to you once the order is paid in full. Paid fonts, stock files or licences, if used, are licensed in your name.
Ready to start your programmatic audio advertising?
Compare the packages and pick the one that fits. Not sure which? Write to us and we will help you choose.