Content Refresh to Bring Older Posts Back to Life
Content refresh services revive older posts whose rankings have slipped. Omeiro tracks historical ranking decline across your blog, spots freshness problems and updates facts, sections and on-page elements to win positions back.
What the report can look like
A short preview of how we group and rank what we find. Every name and number here is made up. Your report uses your own data.
example-garden.test
Items by area
Checked
- Search intent
- Headings
- Thin pages
- Duplicates
- Freshness
- Internal links
- Calls to action
- Readability
Fix first
Two posts target the same question
TopicsHigh impactMedium effortService pages have under 150 words
PagesHigh impactMedium effortGuides do not link to the related service
LinksMedium impactLow effortOld dates in titles from 2023
PagesMedium impactLow effort
Sample only: a made-up site and made-up findings to show how issues are grouped and ranked. A report shows what to fix; it is not a promise of rankings or sales.
What you get with content refresh
Automated telemetry tracking historical ranking slippage across aging blog posts. Detecting freshness penalties, updating factual data, and executing strategic content refreshes to regain rank.
Basic Package
Decay report for your blog; 2 posts refreshed. 4-day delivery, 2 revisions.
Standard Package
6 posts refreshed (data, sections, on-page). 7-day delivery, 2 revisions.
Premium Package
15 posts refreshed; decay tracking dashboard. 14-day delivery, 2 revisions.
Clear brief first
We confirm what you need before work starts, so the scope is clear on both sides.
Revisions listed
Each package shows its revision rounds. A round is one list of changes sent together.
Yours once paid
Copyright of the final work passes to you once the order is paid in full.
Ad spend and tool subscriptions are paid by you, straight to each platform. Results depend on many things outside anyone's control, so we report plainly on what was done.
How our content refresh works
Find decay
Declining posts are listed.
Prioritise
Best recoveries first.
Update
Facts and sections refreshed.
Track
Premium dashboard.
Content refresh: choosing which posts to update
Content refresh pays off when you pick the right posts. Good candidates once earned traffic, still target a live search, and have slipped because competitors published newer or fuller answers. Poor candidates cover topics that no longer exist. Before ordering, give us Search Console access so we can compare periods, and tell us about products, prices or policies that have changed, since those details are often what has gone stale.
A refresh is more than changing the date. We check the current results, update figures, add sections competitors cover, remove outdated advice and improve titles and links. Changing the published date without real changes can mislead readers. Content refresh also keeps the URL and any useful backlinks intact, then records what was changed so later movement in rankings can be tied back to the edit.
In short
- Delivery in 4 to 14 days, by package.
- Fixed price, shown before you order.
- Sites with old posts that once drove traffic.
- Teams needing content decay seo analysis.
- Copyright yours after full payment.
Content Refresh: common questions
How much does content refresh cost?
Prices are fixed and shown by package on our Content Refresh pricing page, so you see the full price before you order. You can also ask for a custom quote.
How long does content decay SEO take?
Delivery depends on the package: Basic 4-day delivery; Standard 7-day delivery; Premium 14-day delivery.
What is included in the Basic Package?
The Basic Package includes: Decay report for your blog; 2 posts refreshed. Higher packages add more scope, revisions and support.
Can I get a custom SEO content refresh package?
Yes. If none of the packages fits, use the custom package form on our pricing page to describe what you need, and our team sends you a fixed price.
How old is too old?
Depends on topic.
Do you change URLs?
No.
Do I supply access?
Search Console.
How often should I update old blog posts?
Update when facts change or rankings slip, rather than on a fixed schedule. Posts on fast-moving topics need checking more often than evergreen ones.
Does updating old content help SEO?
It can, when the update makes the page more accurate and complete than the current results. Cosmetic edits rarely help.
Who owns the final work?
Copyright of the final work passes to you once the order is paid in full. Paid fonts, stock files or licences, if used, are licensed in your name.
Ready to start your content refresh?
Compare the packages and pick the one that fits. Not sure which? Write to us and we will help you choose.