A/B Test Design Services for Your Product
A/B test design services give your experiments something worth testing. Omeiro designs variation matrices with variants A, B and C, writes a hypothesis for each and defines success metrics before traffic is split.
A sample layout, on desktop and phone
A made-up example of the kind of page this work is for: a clear heading, one main button and the key sections. The same page reflows on a phone.
A made-up layout to show the kind of structure we work on for A/B test design. It is not a client site. Your design follows your brand, your pages and your content.
What you get with A/B test design
Prototyping alternative hypotheses. Rigorous variation matrices (Variant A, B, C) designed for Optimizely or VWO live traffic split tests with clear metrics.
Basic Package
2 variants (A/B) of 1 page with hypothesis sheet. 3-day delivery, 2 revisions.
Standard Package
3 variants (A/B/C) of 2 pages, mobile; desktop, success metrics. 6-day delivery, 3 revisions.
Premium Package
3 variants of 4 pages, test plan for Optimizely/VWO, results analysis. 10-day delivery.
Clear brief first
We confirm what you need before work starts, so the scope is clear on both sides.
Revisions listed
Each package shows its revision rounds. A round is one list of changes sent together.
Yours once paid
Copyright of the final work passes to you once the order is paid in full.
Hosting, domains and any paid theme, plugin or app are bought in your name and paid by you, so they stay with your business.
How our A/B test design works
State the hypothesis
We write what we expect to change and why.
Design the variants
Each variant changes a clear element.
Define metrics
Primary and secondary measures are agreed.
Prepare for launch
Designs and the test plan are handed over for your testing tool.
How to approach A/B test design
Strong A/B test design starts with one clear hypothesis: changing this element should improve that metric because of a specific reason. Without the reason, a result teaches you little. Bring your analytics, the page you want to improve and the single metric that matters, such as sign-ups or completed purchases. We then design variants that differ in a meaningful way, not in colour shades that nobody notices.
Testing several changes at once makes results hard to read, so Basic keeps to two variants of one page. Standard adds a third variant, two pages and mobile and desktop versions, with success metrics defined before launch. Premium includes a test plan for Optimizely or VWO and a review of results. Careful A/B test design gives your developers precise specs and your team a result that can be acted on.
In short
- Delivery in 3 to 10 days, by package.
- Fixed price, shown before you order.
- Marketers whose tests keep losing because variants differ too little.
- Product managers needing mobile and desktop versions of each idea.
- Copyright yours after full payment.
A/B Test Design: common questions
How much does A/B test design cost?
Prices are fixed and shown by package on our A/B Test Design pricing page, so you see the full price before you order. You can also ask for a custom quote.
How long does multivariate testing take?
Delivery depends on the package: Basic 3-day delivery; Standard 6-day delivery; Premium 10-day delivery.
What is included in the Basic Package?
The Basic Package includes: 2 variants (A/B) of 1 page with hypothesis sheet. Higher packages add more scope, revisions and support.
Can I get a custom AB test variant design package?
Yes. If none of the packages fits, use the custom package form on our pricing page to describe what you need, and our team sends you a fixed price.
Do you run the test too?
The packages cover design and planning. Premium adds results analysis.
How many variants should I test?
More variants need more traffic, so we advise based on your volume.
What is a hypothesis sheet?
A short document stating what you expect and why.
Which tools do you design for?
Optimizely and VWO.
How long should an A/B test run?
Long enough to include full weekly cycles and collect enough visitors for a reliable difference, which depends on your traffic and conversion rate. Stopping early because one variant looks ahead often gives false winners.
Who owns the final work?
Copyright of the final work passes to you once the order is paid in full. Paid fonts, stock files or licences, if used, are licensed in your name.
Ready to start your A/B test design?
Compare the packages and pick the one that fits. Not sure which? Write to us and we will help you choose.