A/B Test Design Services
Packages & Pricing.

A/B test design services built for Optimizely and VWO

A/B test design services give your experiments something worth testing. Omeiro designs variation matrices with variants A, B and C, writes a hypothesis for each and defines success metrics before traffic is split.

Designs are prepared for Optimizely or VWO, so your team can launch quickly.

How to approach A/B test design

Strong A/B test design starts with one clear hypothesis: changing this element should improve that metric because of a specific reason. Without the reason, a result teaches you little. Bring your analytics, the page you want to improve and the single metric that matters, such as sign-ups or completed purchases. We then design variants that differ in a meaningful way, not in colour shades that nobody notices.

Testing several changes at once makes results hard to read, so Basic keeps to two variants of one page. Standard adds a third variant, two pages and mobile and desktop versions, with success metrics defined before launch. Premium includes a test plan for Optimizely or VWO and a review of results. Careful A/B test design gives your developers precise specs and your team a result that can be acted on.