Jobs-to-Be-Done Research for Your Product
Jobs to be done research services explain why customers hire a product, not just who they are. Omeiro interviews real customers, maps the job they are trying to get done and surfaces the anxieties and habits that push or pull them.
A sample layout, on desktop and phone
A made-up example of the kind of page this work is for: a clear heading, one main button and the key sections. The same page reflows on a phone.
A made-up layout to show the kind of structure we work on for jobs-to-be-done research. It is not a client site. Your design follows your brand, your pages and your content.
What you get with jobs-to-be-done research
Beyond superficial demographic personas. Outcome-Driven Innovation (ODI) frameworks, Job Maps, emotional user anxieties, and push/pull habit analysis.
Basic Package
JTBD job map; 2 job statements from 3 customer interviews. 6-day delivery, 2 revisions.
Standard Package
6 switch interviews, forces of progress analysis, 3 archetypes. 12-day delivery, 3 revisions.
Premium Package
12 interviews, ODI outcome survey, job map, archetypes, opportunity scoring. 20-day delivery.
Clear brief first
We confirm what you need before work starts, so the scope is clear on both sides.
Revisions listed
Each package shows its revision rounds. A round is one list of changes sent together.
Yours once paid
Copyright of the final work passes to you once the order is paid in full.
Hosting, domains and any paid theme, plugin or app are bought in your name and paid by you, so they stay with your business.
How our jobs-to-be-done research works
Define who to interview
We agree on recent buyers, switchers or churned users to speak with.
Run the interviews
Conversations focus on the moment of switching, what pushed them and what held them back.
Map jobs and forces
Findings become a job map, job statements and a picture of push, pull, habit and anxiety.
Report and prioritise
You receive archetypes and, on Premium, survey-based opportunity scores.
How jobs to be done research differs from personas
Jobs to be done research asks why people hire a product, not who they are. Two customers of different ages may want the same outcome, while two of the same age may want different ones. Bring a short description of the product, who currently buys it and what you suspect competes with it. We recruit conversations around recent decisions, because memory of an actual switch is more reliable than opinions.
Interviews focus on the push of current frustrations, the pull of a new option, anxieties and habits that hold people back. Findings become job statements and a job map, and Premium adds an outcome survey with opportunity scoring. Solid jobs to be done research gives product and design teams a clear list of unmet needs and a basis for deciding what to build next.
In short
- Delivery in 6 to 20 days, by package.
- Fixed price, shown before you order.
- Product leads whose demographic personas have not helped decide the roadmap.
- Founders who want jtbd consulting before choosing the next feature.
- Copyright yours after full payment.
Jobs-to-be-done Research: common questions
How much does jobs-to-be-done research cost?
Prices are fixed and shown by package on our Jobs-to-be-done Research pricing page, so you see the full price before you order. You can also ask for a custom quote.
How long does jtbd consulting take?
Delivery depends on the package: Basic 6-day delivery; Standard 12-day delivery; Premium 20-day delivery.
What is included in the Basic Package?
The Basic Package includes: JTBD job map; 2 job statements from 3 customer interviews. Higher packages add more scope, revisions and support.
Can I get a custom behavioral archetypes research package?
Yes. If none of the packages fits, use the custom package form on our pricing page to describe what you need, and our team sends you a fixed price.
Do I need to recruit the interviewees?
It helps if you share customer contacts. Tell us what you can provide and we will confirm before starting.
How is a JTBD archetype different from a persona?
Archetypes group people by behaviour and motivation, while personas usually describe demographics.
What is Outcome-Driven Innovation?
It is a survey method that scores how important and how poorly served each customer outcome is, which is included in Premium.
Can this work for a product that does not exist yet?
Yes, if people already solve the problem some other way, those habits are what we interview about.
How many customer interviews does JTBD research need?
Themes often emerge from a modest number of well-chosen interviews, which is why plans use 3, 6 or 12. More are useful when you serve very different segments.
Who owns the final work?
Copyright of the final work passes to you once the order is paid in full. Paid fonts, stock files or licences, if used, are licensed in your name.
Ready to start your jobs-to-be-done research?
Compare the packages and pick the one that fits. Not sure which? Write to us and we will help you choose.