Facebook CAPI Setup for More Accurate Ad Tracking
Conversions API setup services give ad platforms the purchase and lead data that browser tracking now misses. Omeiro connects your site to Meta and TikTok servers, enriches events with customer parameters, and checks that each event arrives once and matches the right user.
What the report can look like
A short preview of how we group and rank what we find. Every name and number here is made up. Your report uses your own data.
example-store.test
Items by area
Checked
- Conversion tracking
- Audiences
- Keywords
- Negative terms
- Ad copy
- Landing pages
- Budgets
- Bid settings
Fix first
Purchase event fires twice on checkout
TrackingHigh impactLow effortBroad terms spending on unrelated searches
TargetingHigh impactLow effortTwo ad groups compete for the same term
TargetingMedium impactMedium effortAds point to the home page, not the offer
AdsMedium impactLow effort
Sample only: a made-up site and made-up findings to show how issues are grouped and ranked. A report shows what to fix; it is not a promise of rankings or sales.
What you get with Facebook capi setup
Maximizing Event Match Quality (EMQ 8.5+) inside Meta and TikTok managers with advanced parameter enrichment and real-time webhook health.
Basic Package
Meta CAPI via native integration; 5 standard events tested. 2-day delivery, 2 revisions.
Standard Package
Meta; TikTok CAPI via server-side GTM, deduplication, EMQ tuning. 4-day delivery, 2 revisions.
Premium Package
Meta, TikTok and Google server-side tracking; 30 days of monitoring. 6-day delivery, 2 revisions.
Clear brief first
We confirm what you need before work starts, so the scope is clear on both sides.
Revisions listed
Each package shows its revision rounds. A round is one list of changes sent together.
Yours once paid
Copyright of the final work passes to you once the order is paid in full.
Ad spend and tool subscriptions are paid by you, straight to each platform. Results depend on many things outside anyone's control, so we report plainly on what was done.
How our Facebook capi setup works
Audit current tracking
We check pixel events, parameters and any existing server events.
Configure the connection
Native integration or server-side GTM is set up for your platform.
Dedupe and enrich
Event IDs and customer parameters are added to raise match quality.
Test and monitor
Events are verified in each platform's testing tools.
Conversions API setup: what to prepare and what to expect
A conversions API setup changes how your site sends purchase and lead events to ad platforms, moving from browser-only signals to server-side ones as well. Before work starts, confirm which platform your store or CRM runs on, who holds admin access and which events matter most, such as purchase, lead or add to cart. Share any consent banner details too, because user consent rules decide which data may be sent.
Quality of data matters more than volume. Events need consistent identifiers and the same event name from browser and server so the platform can merge duplicates, and customer parameters must be hashed correctly. After launch, check the platform diagnostics over a few days rather than trusting a single test. A clean conversions API setup makes your reporting more reliable and gives automated bidding better signals to learn from.
In short
- Delivery in 2 to 6 days, by package.
- Fixed price, shown before you order.
- Stores whose Meta results fell after browser privacy changes.
- Marketers whose Events Manager shows low match quality and warnings.
- Copyright yours after full payment.
Facebook Capi Setup: common questions
How much does Facebook capi setup cost?
Prices are fixed and shown by package on our Facebook Capi Setup pricing page, so you see the full price before you order. You can also ask for a custom quote.
How long does Meta CAPI implementation take?
Delivery depends on the package: Basic 2-day delivery; Standard 4-day delivery; Premium 6-day delivery.
What is included in the Basic Package?
The Basic Package includes: Meta CAPI via native integration; 5 standard events tested. Higher packages add more scope, revisions and support.
Can I get a custom server-side tracking package?
Yes. If none of the packages fits, use the custom package form on our pricing page to describe what you need, and our team sends you a fixed price.
What is Event Match Quality?
It is Meta's score for how well your events match real users. Higher scores help optimisation.
Do I still need the pixel?
Usually yes, with deduplication so events are not counted twice.
Will you touch my website code?
Native integrations avoid code changes, while server-side GTM needs access to your tag container.
Can you check my current setup first?
Yes, an audit is part of the process.
Does server-side tracking work with cookie consent banners?
It should respect the same consent choices, so events are only sent for users who agreed where required. We set this up with your consent tool in mind.
Who owns the final work?
Copyright of the final work passes to you once the order is paid in full. Paid fonts, stock files or licences, if used, are licensed in your name.
Ready to start your Facebook capi setup?
Compare the packages and pick the one that fits. Not sure which? Write to us and we will help you choose.