Programmatic Advertising for Growing Brands
A programmatic advertising agency buys display impressions in real time across thousands of sites, using DSPs such as The Trade Desk and DV360. Omeiro configures line items, applies viewability thresholds and sets brand-safety controls so budget lands on sites worth showing up on.
What the report can look like
A short preview of how we group and rank what we find. Every name and number here is made up. Your report uses your own data.
example-store.test
Items by area
Checked
- Conversion tracking
- Audiences
- Keywords
- Negative terms
- Ad copy
- Landing pages
- Budgets
- Bid settings
Fix first
Purchase event fires twice on checkout
TrackingHigh impactLow effortBroad terms spending on unrelated searches
TargetingHigh impactLow effortTwo ad groups compete for the same term
TargetingMedium impactMedium effortAds point to the home page, not the offer
AdsMedium impactLow effort
Sample only: a made-up site and made-up findings to show how issues are grouped and ranked. A report shows what to fix; it is not a promise of rankings or sales.
What you get with programmatic advertising
Real-time bidding across tier-1 editorial sites via enterprise DSPs (The Trade Desk / DV360) with strict viewability standards (85%+ vCPM).
Basic Package
1 programmatic display campaign on a self-serve DSP. 5-day delivery, 2 revisions.
Standard Package
Up to 3 line items with viewability; brand-safety settings. 7-day delivery, 2 revisions.
Premium Package
Full setup with 6 line items, 30 days of optimisation. 10-day delivery, 2 revisions.
Clear brief first
We confirm what you need before work starts, so the scope is clear on both sides.
Revisions listed
Each package shows its revision rounds. A round is one list of changes sent together.
Yours once paid
Copyright of the final work passes to you once the order is paid in full.
Ad spend and tool subscriptions are paid by you, straight to each platform. Results depend on many things outside anyone's control, so we report plainly on what was done.
How our programmatic advertising works
Define audiences
We choose first-party, contextual or demographic targeting.
Configure line items
Budgets, bids and frequency caps are set per line item.
Apply safety controls
Viewability and brand-safety settings are added.
Optimise
Poor sites are removed, and spend moves to better inventory.
Programmatic advertising: platform, inventory and brand controls
Programmatic advertising buys ad space through automated auctions, so the controls you set before launch decide where your brand appears. Choose the DSP, then define audiences, geographies, frequency limits and inventory filters such as allowed sites and brand-safety categories. Tell us your goal, whether awareness, traffic or conversions, because it changes the bidding approach. Share your creative sizes and any sites you want to include or avoid.
Reporting needs care because impressions alone say little. Compare viewability, completion, clicks and conversions by line item, and look at which sites and formats deliver. Plan for learning time, since early data guides later refinements. Disciplined programmatic advertising keeps audiences and placements organised in separate line items, which makes it easy to turn off weak segments while preserving whatever is working.
In short
- Delivery in 5 to 10 days, by package.
- Fixed price, shown before you order.
- Advertisers who want broad reach across editorial websites.
- Teams that bought a DSP seat but are unsure how to configure it.
- Copyright yours after full payment.
Programmatic Advertising: common questions
How much does programmatic advertising cost?
Prices are fixed and shown by package on our Programmatic Advertising pricing page, so you see the full price before you order. You can also ask for a custom quote.
How long does programmatic display buying take?
Delivery depends on the package: Basic 5-day delivery; Standard 7-day delivery; Premium 10-day delivery.
What is included in the Basic Package?
The Basic Package includes: 1 programmatic display campaign on a self-serve DSP. Higher packages add more scope, revisions and support.
Can I get a custom programmatic media buying package?
Yes. If none of the packages fits, use the custom package form on our pricing page to describe what you need, and our team sends you a fixed price.
What is a DSP?
A demand-side platform, the software used to buy ad impressions programmatically.
Do I need my own DSP seat?
Copyright of the final work passes to you once the order is paid in full. Paid fonts, stock files or licences, if used, are licensed in your name.
What does viewability mean?
The share of ads that appeared on screen long enough to count as seen.
Is media spend included?
No.
What is the difference between programmatic and Google Display?
Programmatic buying through a DSP reaches many exchanges and offers deeper controls, while Google Display runs within Google's own network.
Ready to start your programmatic advertising?
Compare the packages and pick the one that fits. Not sure which? Write to us and we will help you choose.